Sometimes you should not be frugal.
The value of focus is hard to measure. But why spend your time doing something on your own just because you can, when you can get it off the shelf and focus on what makes your company unique? Perhaps this is obvious, but we continue to catch ourselves thinking the overly frugal way.
Also: Michal ran around an entire country, weekly weigh-in, and the Elon Musk corner.